Keyword Stuffing Rates by Industry in Local Business Listings
Keyword stuffing prevalence across 8 service industries, comparing total listings to keyword-stuffed listings and stuffing rates.
| # | industry | total_listings | keyword_stuffed_listings | stuffing_rate_pct |
|---|---|---|---|---|
| 1 | Insurance | 1798 | 1471 | 81.8 |
| 2 | Auto Repair | 480 | 381 | 79.4 |
| 3 | Real Estate | 384 | 267 | 69.5 |
| 4 | Dental | 1738 | 680 | 39.1 |
| 5 | HVAC | 1637 | 334 | 20.4 |
| 6 | Legal | 1362 | 214 | 15.7 |
| 7 | Plumbing | 1663 | 184 | 11.1 |
| 8 | Restaurant | 498 | 41 | 8.2 |
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Keyword Stuffing Rates by Industry in Local Business Listings — Analysis
Absolute Keyword-Stuffed Listings
Total Listings by Industry
Keyword Stuffing Rate by Industry
Key Findings
- The top 3 industries for keyword stuffing — Insurance (81.8%), Auto Repair (79.4%), and Real Estate (69.5%) — all involve high-value, high-competition local services
- Insurance has both the highest stuffing rate and the most stuffed listings in absolute terms (1,471), despite Dental having nearly as many total listings (1,738)
- Industries with lower stuffing rates (Plumbing 11.1%, Restaurant 8.2%) tend to rely less on search-driven lead generation
- Dental sits at the pivot point: nearly 40% stuffing rate but with the second-largest listing base, suggesting the industry is split between SEO-aggressive and organic practices
Keyword-Stuffed Listings (Absolute Count)
Total Listings by Industry
Keyword Stuffing Rate by Industry
Key Findings
- Insurance dominates both in volume (1,471 stuffed listings) and rate (81.8%), making it the worst offender by every measure
- A sharp cliff exists between Real Estate (69.5%) and Dental (39.1%) — a 30-percentage-point drop separating high-stuffing from moderate industries
- Restaurants have the lowest stuffing rate (8.2%) despite having a similar listing count to Auto Repair, suggesting industry culture drives the behavior more than competition
- Despite having the most total listings (1,798), Insurance also has the highest stuffing rate — volume and abuse go hand-in-hand in this sector